Salesforce Marketing Cloud: The 2026 Guide

Salesforce Marketing Cloud is the name for the Salesforce family of marketing products. In 2026 it has four pieces that the buyer needs to distinguish: the Marketing Cloud Next, the new generation, built within the Salesforce platform itself and sold in Growth and Advanced editions; the Marketing Cloud Engagement, the classic B2C product that was born from ExactTarget; the Marketing Cloud Account Engagement, the former Pardot, for B2B; and the Plus editions (Engagement+, Account Engagement+, Personalization+ and Intelligence+), which connect old products to the new generation without replacing anything. The umbrella brand was renamed Agentforce Marketing, and Salesforce's own Brazilian page presents the set as “Agentforce Marketing (formerly Salesforce Marketing Cloud)”.

This rearrangement changes the type of decisions that Marketing Cloud renewal requires. Until 2024 the choice was one of marketing: which email tool, which journey builder. In 2026 the choice is one of architecture and contract: the new product runs in the same org as Sales Cloud and Service Cloud, requires Enterprise or Unlimited edition, depends on Data 360 and credits, orchestrates campaigns with Flow instead of Journey Builder and exposes marketing to AI agents and MCP servers. That's why this guide talks to those who take care of the platform: the IT manager, the Salesforce architect and administrator, as well as the marketing team that will operate the result.

Citable definition. In 2026, Salesforce Marketing Cloud is Salesforce’s marketing product family under the Agentforce Marketing brand. Its main product is Marketing Cloud Next, native to the Salesforce platform and built on Data 360 and Agentforce. The classic products, Marketing Cloud Engagement (formerly ExactTarget) and Marketing Cloud Account Engagement (formerly Pardot), remain available and access the new generation through Plus editions. Source: WeeNow, an official Salesforce partner, based on Salesforce product and pricing pages from October 2026.

What is Salesforce Marketing Cloud in 2026?

Salesforce Marketing Cloud is a portfolio, not a single product. The table below summarizes the pieces, the origin of each one and how it is purchased today. The names follow the official Salesforce pages in Portuguese and English, updated between August and October 2026.

Part	Origin	What for	Where it runs	How to buy
Marketing Cloud Next	Announced in Connections on June 11, 2025; succeeds the Growth (2024) and Advanced (Dreamforce 2024) editions	B2B and B2C marketing in a single application, with AI agents for campaign, content, leads and paid media	In the Salesforce org, with Data 360 and Agentforce	Growth ($1,500 per org/month) and Advanced ($3,250 per org/month) editions, annual billing
Marketing Cloud Engagement	ExactTarget, acquired in 2013; for years just called “Marketing Cloud”	High volume email, mobile, advertising and B2C journeys	Own infrastructure, separate from the organization	Pro, Corporate, Enterprise and Enterprise Plus Editions; new generation access via Engagement+ ($2,000 per org/month)
Marketing Cloud Account Engagement	Pardot	B2B marketing automation linked to leads, contacts and opportunities	Own application, with objects increasingly aligned with the organization	Growth, Plus, Advanced and Premium Editions; new generation access via Account Engagement+ ($1,250 per org/month)
Salesforce Personalization	Interaction Studio and Evergage	Real-time personalization on website, app and email	Data 360	$8,000 per org/month; Personalization+ at $15,000
Marketing Intelligence	Datorama	Media Analytics and Attribution	Data 360	$10,000 per org/month; Intelligence+ at US$11,000
Loyalty Management	Native product	Loyalty programs and promotions	Salesforce Platform	List Price on Salesforce Marketing Page

Sources: Salesforce Brazil “Marketing” page and pricing page (updated on September 14 and August 28, 2026), “Feature Availability by Marketing Cloud Next Edition” page on Salesforce Help (Winter ‘27 release) and Salesforce newsroom on June 11, 2025. Prices are list prices, in dollars, and Salesforce notifies on the page itself that they can change and that the contract is negotiated with the sales executive. accounts.

A detail that confuses even those who read the official page: the Portuguese text calls the set “Agentforce Marketing” in the title, “Marketing Cloud” in the body and “Next-Gen Marketing Cloud” on the pricing page. There are three names for the same thing. When this article talks about Marketing Cloud Next, is talking about the new product, in the Growth and Advanced editions. When you talk about Agentforce Marketing, you are talking about the brand that covers everything.

What is Marketing Cloud Next?

Marketing Cloud Next is the rebuild of Salesforce marketing within the core platform. It was announced on June 11, 2025, at the Connections conference, and became generally available to current customers in July 2025, according to the Salesforce newsroom. The structural difference in relation to Engagement is the place where it runs: in the same org as the CRM, using Data 360 as the data layer, Flow as the orchestration engine and Agentforce as the agent layer.

Three consequences of this architecture matter for IT:

1. Same org, same objects, same security. Campaign, lead, contact, consent, and content live in the org. Permissions, profiles, permission sets and logs are as valid for marketing as they are for sales. Linda West, Vice President of Business Automation at Indeed, summarized in the June 2026 Salesforce Newsroom that a Marketing Flow can open a case or generate a sales lead on the fly, and that Indeed consolidated its martech stack by 40% after adopting the product.
2. Flow instead of Journey Builder. In Marketing Cloud Next, the journey is a marketing Flow with its own elements (send message, decide, update record). Salesforce Help lists available editions and elements. Those who already govern Flows in the org govern journeys with the same tools.
3. Data 360 required. Segmentation, unified profiles, data streams, data graphs and calculated insights are features of Data 360. The Help is explicit: to use the new generation from Engagement or Account Engagement you need a Data 360 license and the corresponding credits, and Data 360 can be accessed through the Salesforce Foundations SKU, at no license cost.

Which agents does Marketing Cloud Next deliver today?

The list grew in four waves, all dated in the Salesforce newsroom and website:

Wave	Date	What became available
Launch	June 2025	Agentforce Campaign Creation (brief, audience, email and SMS content and journey in Flow), Agentforce Personalization Decisioning, Agentforce Lead Generation and Lead Management, Agentforce Paid Media Optimization and Segment Intelligence, all generally available; Agentforce Web Curation planned for October 2025 and LinkedIn collaboration for November 2025
Two-Way Email	February 2026	The email now accepts a response from the customer and returns a response from the agent, according to the Salesforce blog
Connections 2026	June 3, 2026	Piper, Qualified's SDR agent, and Hunter, prospecting agent, generally available; campaign management through Slack via MCP in general availability in June 2026; Agentforce Content Agent and Agentforce Marketing Goals Agent in pilot
Dreamforce 2026	September 2026, with GA in October and November	Campaign Agent (GA in October 2026), Headless Marketing with MCP architecture (October), Adaptive Web with quick configuration (October), Personalized Paths in Flow (October), RCS messaging (available now), Mobile Flash Sending (October), Account Discovery and Account Based Recommendations (October), Data Guardian and Budget Optimization in Marketing Intelligence (October), Event Management in Loyalty Management (November)

Salesforce’s “What’s new in Marketing Cloud” page, published on September 15, 2026, is the source for the dates in the last row. Winter ‘27, released on October 12, 2026, brought Marketing Goals Agent and Marketing Content Agent to Marketing Cloud Next and moved Account Engagement Completion Actions into Flow Builder, as WeeNow documented in its guide to Salesforce Winter ‘27.

There is also one new piece of content. Salesforce signed an agreement in June 2026 to buy Contentful, a headless CMS used by more than 4,800 brands according to newsroom, and completed the acquisition on September 1, 2026, according to the editor's note on the same page. Contentful is included as a single content layer in Headless 360, and Palmata, a Contentful tool, appears on the Salesforce website as a brand visibility report in AI responses.

Marketing Cloud Engagement and Account Engagement continue?

Yes, both are still for sale and in use, and Salesforce has not published an end date for either of them. The Brazilian pricing page says that the Plus editions work in conjunction with what the customer already uses and that there is no need to replace anything. The official path for those using the classic product is to upgrade to the Plus edition and start using the new generation alongside what already exists.

What is Marketing Cloud Engagement+?

Engagement+ gives the Marketing Cloud Engagement customer access to Marketing Cloud Next resources while maintaining campaigns, data extensions and journeys built over the years. Salesforce Help describes how it works:

• The Engagement account is connected to Marketing Cloud Next in the Salesforce org. For many customers, the configuration process takes one to two hours, according to Help itself.
• Data extensions are synchronized with Data 360, which now feeds drag and drop segmentation, customized reports and Flows with Agentforce.
• A Flow can send people to an existing Journey Builder journey. Old journeys do not need to be rebuilt on the first day.
• The Journey Decisioning Agent chooses the journey and creates content per individual based on recent behavior.
• The report is unified on the platform: the Marketing Performance Dashboard shows sending, engagement and deliverability of messages from both tools.
• Message credits are now consumed by Digital Wallet, both for what comes out of Next and what comes out of Engagement.
• The test environments follow different logic in the two products. Help dedicates an article to the topic, and it is the first point to validate with the quality team.

The list price for Engagement+ is US$2,000 per org per month, with annual billing, according to the Brazilian pricing page as of August 2026.

What is Account Engagement+?

Account Engagement+ is the equivalent for those using the old Pardot. It costs $1,250 per org per month on the list and includes the Growth or Advanced edition of Marketing Cloud Next, campaign creation with Agentforce, lead nurturing and scoring, and B2B marketing analytics. The Help maps the editions: Account Engagement Growth gives access to Marketing Cloud Next Growth, and Account Engagement Plus, Advanced and Premium gives access to Next Advanced, available since Winter '25. For Engagement, the map is Pro for Growth and Corporate, Enterprise and Enterprise Plus for Advanced, always subject to renewal with the add-on.

Two precautions for those who lead IT. The first is that Salesforce calls the movement convergence, not migration: the two systems coexist and the client migrates from campaign to campaign. The second is that coexistence costs double governance for a while: two places for consent, two places for content, and two places for reporting until the operation is on the new side.

Growth or Advanced: which edition of Marketing Cloud Next to choose?

The choice between Growth and Advanced depends on four things: channels, volume of messages, number of brands or regions and appetite for agents. The table below crosses the pricing page in English (updated on October 16, 2026) with the Editions Help and the Limits Help, both from the Winter ‘27 release.

Criteria	Growth	Advanced
List price	$1,500 per org/month	$3,250 per org/month
Base edition required	Enterprise or Unlimited	Enterprise or Unlimited
Campaigns and Flows	Standard marketing flow elements, forms, landing pages, brand kits	Everything from Growth plus Path Experiment (testing paths on the journey)
Mobile	SMS and WhatsApp as add-ons	SMS and WhatsApp as add-ons, Unified Conversations for SMS and WhatsApp, app messaging (push, in-app and flash)
Agents	Campaign Creation (brief and analysis), Content Creation, segment creation, AI Metrics Guard, Send Time Optimization	Everything from Growth plus Agentic Planning, Agentic Campaigns, Buyer Engagement Agent and Journey Decisioning Agent, AI Engagement Frequency and AI Engagement Scoring
Scoring	30 fit and 30 engagement rules, 1 model	30 fit and 30 engagement rules, 2 models
Business units	No	Add-on, $2,500 per month per additional unit
Flows active at the same time	500	750
Email credits included	180,000 per year	360,000 per year
Marketing object storage	10GB	50GB
Unified Engagement History Dashboards	5 licenses	10 licenses
AI-generated content	30 content and 10 image generations per org per month, without accumulating	Same limits

Some points in this table are worth highlighting for those who size:

• SMS and WhatsApp never come for free. In both editions, these are add-ons sold as credits, starting at US$2 per 1,000 credits, and SMS requires setup and code purchase. Since WhatsApp is the dominant channel in Brazil, it should be budgeted from the start. WeeNow explains the integration in its guide to CRM integrated with WhatsApp.
• Email credits are annual and per contract. 180 thousand or 360 thousand credits per year cover small operations. A base of 500,000 contacts with four sends per month consumes Advanced credits in less than a month, and the surplus is purchased at US$2 per 1,000 credits, according to the pricing page.
• AI limits are per org and reset every month. Thirty content generations per month is the ceiling, and when it is reached the generation resources are turned off for all users in the org until the 1st of the following day. For an operation that intends to live off generated content, the number needs to be compared with the plan before purchasing.
• Business units only in Advanced. Groups with multiple brands, regions or CNPJs need the larger edition and the complement per unit.

How much does Salesforce Marketing Cloud cost in 2026?

The cost of Marketing Cloud in 2026 has four tiers: the per-org license, message credits, Data 360 consumption, and agent Flex Credits. The license is the only fixed number. The table below brings together the list prices published by Salesforce Brazil in August 2026 and by the editions page in October 2026, all in dollars and with annual billing.

Item	List price	Unit
Marketing Cloud Next Growth	$1,500	per org/month
Marketing Cloud Next Advanced	$3,250	per org/month
Account Engagement+	$1,250	per org/month
Engagement+	$2,000	per org/month
Salesforce Personalization	$8,000	per org/month
Personalization+	$15,000	per org/month
Marketing Intelligence	$10,000	per org/month
Intelligence+	$11,000	per org/month
Additional email credits	$2	for 1,000 credits
WhatsApp and SMS credits	from US$2	for 1,000 credits
Flex Credits	$500	per 100 thousand requests
Additional business unit	$2,500	per month
Distributed Marketing and Alerts	from US$50	per user/month
Data 360 Profiles	from US$240	per 1,000 profiles
Premier Success Plan	30%	net license fees

About variable layers:

• Message credits. A shipment does not consume a fixed credit. Salesforce publishes multiplier tables by channel, target country, and contract start date. The current email table is from September 15, 2026, and Salesforce has already announced that WhatsApp, SMS and RCS multipliers change on November 1, 2026 for contracts starting from September 1, 2022. Those who renew at the end of the year need to recalculate consumption with the new table.
• Data 360. Segmentation and unified profiles consume Data 360 credits, and Salesforce sells profiles in packs of one thousand. Salesforce Help points to the Data 360 pricing calculator to estimate usage. WeeNow explains the model in its guide to Salesforce Data Cloud, today Data 360.
• Flex Credits. Each agent action, such as a campaign set up by Campaign Agent or a two-way email response, consumes Flex Credits, sold at $500 per 100,000 requests. The cost increases with use, and the user guide Agentforce from WeeNow shows how to read the Digital Wallet.

For a complete overview of platform licensing, including the AELA model and the cost of support, the guide is worth reading How much does Salesforce cost in 2026.

What changes in architecture for IT professionals?

The central change is that marketing moves from a separate system integrated with the CRM to an application within the org itself. This improves governance but requires careful planning. The following seven points appear most often in WeeNow’s assessments.

1. Org Edition and License

Marketing Cloud Next requires an Enterprise or Unlimited org and only works in Lightning Experience, according to Help. An org in Professional does not enter. Orgs still with Classic screens need to complete the migration first.

2. Data 360 as a source of truth

Segments, unified profiles, data streams, and data graphs are Data 360 objects. This means modeling the data model object (DMO) of each source, deciding identity keys, and governing the cost of profiles. Those who already have Data 360 for customer service or sales save time. Those who don't have it start with it. Salesforce offers local Data 360 data residency in São Paulo, listed on the Brazilian Marketing Cloud Next page, which makes it easier to talk to legal and LGPD.

3. Email Consent and Authentication

Consent management and email authentication (SPF, DKIM and sending domain) are part of the Growth package. In operations that converge from Engagement, consent now has two sources until unification. Defining the opt-in source of truth before the first send avoids the project's most expensive mistake: sending a message to those who had already asked to opt out.

4. Orchestration with Flow

Journeys become marketing Flows, with a limit of 500 or 750 active at the same time and 50 versions per Flow. This places the journeys within the org's development lifecycle: versioning, sandboxing, testing and deploying. Help warns that Next and Engagement treat test environments differently, and this point needs to be included in the quality plan.

5. Content and channels

Content lives in the platform CMS, with 10 GB plus 2 GB of storage per user. With Contentful part of Salesforce since September 2026, the direction is to model content once and distribute it across email, websites, apps, SMS, WhatsApp and RCS. Integration with service channels, such as WhatsApp already running in Service Cloud, requires a clear ownership decision: who responds to a conversation started by the marketing agent? WeeNow details the service architecture in its guide to Service Cloud.

6. Agents, MCP and observability

Marketing Cloud Next exposes campaign management as MCP tools. Since June 2026, users can create campaigns, segment audiences and ask about performance from Slack. In October 2026, Salesforce named this Headless Marketing. For IT, it is another access channel to the org, with the same identity, permission and cost implications WeeNow describes in its guide to Salesforce MCP. Data Guardian, in Marketing Intelligence, and AI Metrics Guard, in Growth, are the first data and metric quality controls within the product itself.

7. Integration with the rest of the company

The marketing that runs in the org integrates with the ERP, e-commerce and data warehouse through the same channels as CRM: APIs, MuleSoft and Data 360 connectors. The Salesforce pricing page is direct in saying that local sources without native integration require MuleSoft, integration partner or AppExchange application. The guide to MuleSoft from WeeNow covers the patterns most widely used in enterprise operations.

How to migrate, or converge, without breaking what already runs?

Salesforce calls the path from Engagement and Account Engagement to Next convergence: both products coexist, and customers move campaigns at their own pace. In practice, WeeNow organizes convergence into six stages.

1. Inventory of what exists. In Engagement: data extensions, automations, SQL queries, AMPscript, journeys, senders and domains. In Account Engagement: Engagement Studio programs, forms, scoring rules, and synchronized fields. Without this inventory there is no way to estimate Data 360 profiles or credits.
2. Data model in Data 360. Map each data extension and each object to a DMO, define identity rules, and estimate the number of unified profiles, which is the basis of billing.
3. Choice of commercial path. Plus Edition upon renewal, direct purchase of Growth or Advanced, or both. The choice depends on inventory and the contractual calendar, and it pays to close before renewal, not after.
4. Technical foundation. Org in Enterprise or Unlimited, Lightning, Data 360 active with the right credits, domain and email authentication, unified consent, permissions per profile.
5. Pilot with a campaign. A real campaign in Flow, with an audience from Data 360 and sent by Next, measured in the Marketing Performance Dashboard and Digital Wallet. The pilot reveals the actual credit consumption before scaling.
6. Wave migration and lift. Journey Builder journeys migrate in order of value, the team is trained by role (administrator, marketing ops, content) and support assumes monitoring of credits, deliverability and AI limits.

Marketing Cloud Timeline to 2026

Date	Fact	Source
2024	Marketing Cloud Growth, first “on core” edition; Marketing Cloud Advanced announced at Dreamforce 2024	Salesforce Ben June 2025
Winter ‘25	Growth and Advanced Editions released for Account Engagement customers	Salesforce Help, Marketing Cloud Next editions
June 11, 2025	Announcement of Marketing Cloud Next at Connections, with GA for current customers in July 2025	Salesforce Newsroom
October and November 2025	Agentforce Web Curation and collaboration with LinkedIn, as per announced plan	Salesforce Newsroom
February 2026	Two-way email generally available	Salesforce Blog
February 19, 2026	10th edition of State of Marketing: 83% of professionals say that customers expect a two-way conversation and 69% are unable to respond in time	Salesforce Newsroom
June 3, 2026	Connections 2026: Piper and Hunter in GA, Slack campaigns via MCP, Content Agent and Marketing Goals Agent in pilot, agreement to buy Contentful	Salesforce Newsroom
September 1, 2026	Contentful acquisition completed	Salesforce Newsroom
15 September 2026	Dreamforce 2026: Campaign Agent, Headless Marketing, Adaptive Web, RCS, Data Guardian and Budget Optimization with GA in October; Event Management in November	Salesforce website, “What’s new in Marketing Cloud”
October 12, 2026	Winter ‘27 with Marketing Goals Agent, Marketing Content Agent and Account Engagement Completion Actions in Flow Builder	Winter ‘27 Release Notes
November 1, 2026	New credit multipliers for WhatsApp, SMS and RCS	Salesforce Message Credits Page

What decisions does the IT manager make before renewing?

1. Which product is the operation on today and which Plus edition corresponds to it? The Help map defines Growth or Advanced from the current edition.
2. Is the org in Enterprise or Unlimited, in Lightning? Without this, there is no Marketing Cloud Next.
3. Does Data 360 already exist in the org? If there is, which DMOs and how many profiles; If it doesn't exist, the project starts with it.
4. How many business units need separation? This sets Advanced and the number of add-ons.
5. What is the annual volume of email, SMS and WhatsApp by country? This defines credits, multipliers and the November 2026 bill.
6. Who owns the consent? A source of truth for opt-in and opt-out, with LGPD on the table.
7. Which agents enter the first year and with what Flex Credits ceiling? Agents cost per action, and content generation limits are monthly.
8. Who responds when the marketing agent starts a conversation? Marketing, service or sales, and in which tool.
9. How do journeys enter the development cycle? Sandbox, versioning and deployment of marketing flows.
10. Who supports after the go-live? Credits, deliverability, limits and quarterly releases need an owner.

30-day itinerary for those renewing in 2026

Week	Delivery
1	Current product inventory (data extensions, journeys, programs, domains, volumes by channel and country) and contract reading: edition, renewal date, contracted credits
2	Target data model in Data 360, estimation of profiles and message credits with current and November multiplier tables
3	Edition decision (Growth or Advanced) and path (Plus, direct purchase or both); list of add-ons; consent and channel ownership map
4	Pilot a campaign in Flow with a Data 360 audience, measurement in Digital Wallet, migration and support wave plan

How WeeNow delivers a Marketing Cloud project

WeeNow is an official Salesforce partner working across the three areas a Marketing Cloud project requires in 2026: implementation, convergence for existing Engagement or Account Engagement users, and support after go-live. We start by assessing the org and current product, then design the Data 360 data model and choose an edition based on usage figures. The result is an operation running in Flow, with clear ownership of credits, deliverability and releases. For guidance on choosing the right partner, read how to choose a Salesforce consultancy and visit the Salesforce consulting .

Salesforce Marketing Cloud FAQ

What is Salesforce Marketing Cloud?

It is Salesforce's family of marketing products, currently under the Agentforce Marketing brand. Includes Marketing Cloud Next (new product, in Growth and Advanced editions), Marketing Cloud Engagement (ex-ExactTarget, B2C), Marketing Cloud Account Engagement (ex-Pardot, B2B), Salesforce Personalization, Marketing Intelligence and Loyalty Management.

Are Marketing Cloud Next and Agentforce Marketing the same thing?

No. Agentforce Marketing is the umbrella brand for all Salesforce marketing products, new and classic. Marketing Cloud Next is this brand's flagship product, built natively on the Salesforce platform with Data 360 and Agentforce.

Will Marketing Cloud Engagement end?

Salesforce has not announced an end date for Marketing Cloud Engagement or Account Engagement. The official path is the Plus edition, which gives access to the new generation without replacing the current product.

How much does Marketing Cloud Next cost?

In the Salesforce list, the Growth edition costs US$1,500 per org per month and the Advanced edition costs US$3,250 per org per month, with annual billing. SMS, WhatsApp, extra email credits, Flex Credits, business units and Data 360 profiles are charged separately.

Do I need Data 360 to use Marketing Cloud Next?

Yes. Segmentation, unified profiles, and agents depend on Data 360. For Engagement and Account Engagement customers who want the new generation, Help requires a Data 360 license and credits, and Data 360 can be accessed through the Salesforce Foundations SKU.

Which org edition does Marketing Cloud Next require?

Enterprise or Unlimited, in Lightning Experience, according to Salesforce Help.

What is the difference between Growth and Advanced?

Advanced adds Path Experiment, app messaging, Unified Conversations for SMS and WhatsApp, journey planning and decision agents, two scoring models, business units as a complement, 750 active Flows, 360 thousand email credits per year and 50 GB of marketing objects. Growth has 500 active Flows, 180 thousand credits and 10 GB.

Is WhatsApp included?

No. In both editions, WhatsApp and SMS are add-ons sold in credits, starting at US$2 per 1,000 credits, with multipliers per country that change on November 1, 2026.

Does Journey Builder still exist?

Yes, in Marketing Cloud Engagement. In Marketing Cloud Next, orchestration is done with marketing Flows, and a Flow can send people to an existing Journey Builder journey in accounts with Engagement+.

What is a Plus edition?

It is the renewal of the classic product (Engagement, Account Engagement, Personalization or Intelligence) that adds Marketing Cloud Next features alongside what the customer already uses. List prices range from $1,250 (Account Engagement+) to $15,000 (Personalization+) per org per month.

Does Marketing Cloud have data residency in Brazil?

The Brazilian Marketing Cloud Next page lists São Paulo among regions with local Data 360 data residency.

How long does it take to turn on Engagement+?

According to Salesforce Help, for many customers the initial setup takes one to two hours. The work of modeling data, unifying consent and migrating journeys is what defines the real deadline of the project.

Sources

1. Salesforce Brazil, “Marketing” page (Agentforce Marketing, formerly Salesforce Marketing Cloud), updated on September 14, 2026.
2. Salesforce Brazil, “Marketing Cloud Software Pricing”, updated on August 28, 2026.
3. Salesforce, “Marketing Cloud Pricing Editions” (Growth and Advanced, add-ons and features), updated October 16, 2026.
4. Salesforce Brazil, “Agentic Marketing Platform: Marketing Cloud Next”, updated on October 20, 2026.
5. Salesforce Help, “Feature Availability by Marketing Cloud Next Edition,” release 264 (Winter ‘27).
6. Salesforce Help, “Allocations and Limits in Marketing Cloud Next,” release 264 (Winter ‘27).
7. Salesforce Help, “Get Started with Marketing Cloud Engagement+,” release 264 (Winter ‘27).
8. Salesforce Newsroom, “Salesforce Ends the Era of ‘Do-Not-Reply’ Marketing with Marketing Cloud Next,” June 11, 2025.
9. Salesforce Newsroom, “Salesforce Puts an AI Marketing Team in Every Marketer’s Hands,” June 3, 2026.
10. Salesforce Newsroom, “Salesforce Signs Definitive Agreement to Acquire Contentful,” with completion note September 1, 2026.
11. Salesforce, “What’s new in Marketing Cloud” (Dreamforce 2026), published September 15, 2026.
12. Salesforce, “Salesforce Message Credits” (multiplier tables and changes as of November 1, 2026), updated September 25, 2026.
13. Salesforce Newsroom, “75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns” (State of Marketing, 10th Edition), February 19, 2026.
14. Salesforce Blog, “How Marketing Cloud Helps 1:1 Personalization” (two-way email February 2026).
15. Salesforce Ben, “Salesforce Marketing Cloud Next (vs. MCE, MCAE, MCG, MCA)”, June 16, 2025.